The World Wide Web has beyond any doubt been accepted globally as the most profitable and powerful medium to promote and operate businesses. Be it marketing and brand promotions, customer acquisition and engagement, new market penetration or simply information dissemination and branding, corporate web sites and Internet platforms have become an absolute imperative. Websites attract billions of customers searching for reliable and effective product or service provider – which could be yCompany Profile and your website in your industry domain. Although every organization (including yours) is rapidly acknowledging the importance of being present on the Internet, very few are actually able to leverage the true potential of the Internet. The causes could be several.

Web designing and Website development is a strategic amalgamation of creative designing & graphic art, content structuring and management, technology deployment and database management systems – along with highly reliable Web hosting and support services. A minor flaw in any of the aforementioned areas can lead to an overall failure of yCompany Profile’s website designing effort. Thus the glaring need to trust this mission-critical aspect of your business with an expert and vastly experienced Web services provider becomes imperative. This is where Moonshine comes in.

Moonshine takes pride in its Web designing and Web development team. Leveraging our experience with almost 600 client organizations and their Website designing initiatives and combining it with latest Web technologies, our Team ensures a vibrant and international standard Web business model for yCompany Profile.

We would be eager to partner you in your web design and website development initiative. Please contact us so our Consulting Team can meet you and offer powerful business solutions and value.

Application development can be classified under major broad heads of "desktop application development" & "web application development". In this article we shall concentrate our focus on web application development as a service; and some of its relative applicability to real life businesses.

In this cyber age, organizations thrive to get a competitive edge forward by adapting to online interactive platforms (by way of interactive web applications) for their users. Web application development service conform varying organizational needs to effective business building solutions. As an example, web application development can apply to an organization's database management needs, user interactive interfaces, new media channelization, online information distribution, e-commerce solutions, process management solutions etc. Web applications can today serve as a stop-on solution for any arising business need.

Web applications are platform dependent, namely Windows & Linux platforms. Herein, applications can be created using open source and paid technologies. Open source technologies like PHP & JSP etc are so called due to freely available ready made modules or application programs. These are basically created by users themselves and can be picked up and used by other developers. Paid technologies like .NET, ASP (most common ones) are organizational products and are licensed.

Let us look at a few solutions which web application development can cater to:

• E-commerce Solutions
  E-Commerce solutions can help meeting up with the requirements of users who aspire to maintain a strong online retail presence. The most significant tool in e-commerce, the shopping cart applications, are designed using the latest features and are fully customized. These Shopping Carts can be organized for selling Books, Garments, Electronics, Furniture, Furnishings & Fittings, B2B products, Tickets, Restaurant Ordering, Memberships, etc.

• Intranets and Extranets:
  Intranets can be simple or complex, depending upon the requirements of organization. These web applications can support corporate directories, calendars, blogs, document upload/download etc. Moreover, these intranets are customized in the sense that it supports internal communication, create effectual workflow controls and also manage industry knowledge base.

  The extranet is similar to intranet but differs in the sense that it can be accessed by people from outside the organization such as customers, partners, and suppliers.

• Lead Management System
  A company's profitability depends upon the acquisition of new customers and re-newing services to the existing customers. For this, it is the sales team who is responsible. Thus in order to make the work of the sales team easy and organized, the Lead management System which can be a simple in-house developed web application. Thus through an easy to use web application an organization can ensure a smooth process flow of its most valuable department.

Similarly there are various other big & small web applications one can use to optimize one's business. These can be communication related web applications (video or content), community building applications, back-end web applications like a web content management system etc.

Website is a vital part for every business since it is through your website that you can communicate with your consumers, clients, and partners. Thus, for an effective communication and to let people know about business prospects, a well maintained website is important. Moonshine Solutions thus takes pride in delivering simple, user-friendly, interactive websites to magnetize more satisfied clients. So, please contact us in order to get in touch with our Consulting Team for upgrading your business.

The Web is undergoing changes at an unprecedented pace and so are markets and businesses. Organizations in the past were satisfied with their pretty looking and content rich websites and web pages. However, it was soon understood by companies worldwide that a website was not enough. It needed to be promoted! Websites that were not well promoted eventually turned into just electronic brochures and cost centers delivering no real value. Soon the quest for targeted traffic began and slowly companies started looking for Internet marketing tools and media.

Obviously there is no better medium in the world than promotions on search engines like Google, Yahoo!, MSN and AltaVista. The traffic that these search engines generate in a month is probably equal to a whole country’s population! The business potential of search engine promotions is unimaginable. However, is being registered with leading search engines enough? What if your rank on important keywords gets you on the 700 th page on search results? Needless to say, being present on the first 2-3 pages on critical keywords for your business is essential to harness the true power of the World Wide Web. Here you step into the realm of Search Engine Optimization (SEO) and Search Engine Rankings.

Search engine optimization (SEO) is a long-drawn, knowledge and manpower intensive process of promoting websites on leading search engines and directory listings. It is an amalgamated technique involving detailed programming, creative standards, content management, search engine analysis, web crawler analysis, manual submissions and traffic and rank analytics. Moonshine boasts of a super specialization in search engine optimization and search engine promotions offering guaranteed search engine ranking services to our Clients. Our Team has promoted over 80 websites for Indian and overseas Clients and the results have driven serious business value for them in terms of customer acquisition and brand visibility.

The key steps followed during and after the implementation of an SEO exercise are broadly as follows –

• Website and Web Pages Audit
• Target Market Identification in Coordination with the Client
• Keywords/Key Phrases Suggestion and Finalization (Using various proprietary & Internet tools)
• Selection and Focus Plan of various Global and Regional Search Engines (like Google, Yahoo!, MSN, AltaVista, Rediff) and Directories (like DMOZ)
• Web Pages Optimization based on over 250 SEO Compliance Rules (content, design, programming code and architectural optimization)
• Web Crawler/Bot Analysis
• Strategic Submissions to Hundreds of Search Engines, Directories and Web Blogs
• Search Engine Listing Follow-Up and Outcome-Based Reengineering
• Implementation of Maintenance Drill and Submission Scheduler
• Ongoing Reporting and Web/Traffic/SEO Analytics

Please contact us and our Web Business Consultants would be eager to interact with you and come out with an Action Plan on how Search Engine Optimization can offer powerful business growth for your organization.

Millions of websites and billions of web pages - marketing on the Internet is increasingly becoming more and more complicated. Business people worldwide are groping for strategies that would ensure regular and targeted traffic flow to their websites. However, just like the brick and mortar physical world of business, internet marketing or web promotions are a strategic mix of various promotional tools and techniques. Together (and if used correctly), this marketing mix offers a simple way out of the web promotions maze.

Marketing a website for customer acquisition has numerous methodologies –

• Search Engine Optimization
• Social Media Optimization
• Link Exchange and Building
• Pay Per Click (PPC)
• SMS Solutions
• Affiliate Marketing
• Viral Marketing
• Email Marketing
• Banner Advertising
• Rich Media
• Social Bookmarking
• Directory Listings
• Articles
• Blogs

Moonshine has implemented online marketing campaigns for numerous Clients successfully offering far-reaching impacts on their customer acquisition, engagement and overall revenue and brand enhancement. Please contact us to allow our Web Consulting Team to understand your business requirements and develop and implement a powerful online marketing campaign for you.

Digital Marketing corresponds to promotions on interactive platforms or digital media such as the internet or mobile. The term digital marketing is coined around interactive media agencies working to promote businesses through digital channels targeting specific audiences across the globe. Digital marketing and internet marketing usually go hand in hand since they have similar service subsets; however digital marketing extends its presence to the mobile world as well. A digital marketing agency may use the following tools for promoting any business:

• Banner advertising on internet
• Blogging
• Paid promotions through pay per click campaigns
• Email marketing campaigns
• Product centric promotion through micro sites
• Podcasts/Video Marketing
• Widget
• Social Media Promotions
• SMS/ MMS Marketing etc.

Digital Marketing agencies generalize the use of the new media/ digital media for 2 specific objectives; Pull marketing & Push Marketing.

In the world of digital marketing pull initiatives refer to utilizing content, videos etc to be stored and displayed to the world where users themselves reach out and grab the information they are looking for and respond back. As an example, a blog or a video posted on a community website and marketed through community building measures, and comments invited. Herein, there is a transmission of information (generally for marketing or brand building purposes) to the users who are looking for related information over the internet. The presence of pull marketing can be expanded using viral marketing or other means of promotions.

Push Marketing on the other hand refers to activities like sending out electronic direct mailers, newsletters, SMS, RSS feeds promotions etc. herein, the digital media agency reaches out to the audiences to promote their business or brand. A digital marketing agency can in fact use push activities to a very specific and targeted level. As an example, if an organization wants to promote a product only catering to working class of people, then a genre specific marketing campaign targeting the user mail box, mobile phones or websites viewed by the TG can be accomplished.

How we can help you as a digital marketing agency?

As a digital marketing agency we take up both push and pull marketing aspects of any organization’s digital initiative. We undertake campaigns with uniquely strategising, implementing and executing specifically targeted segments. Our area of services extend from internet marketing activities like paid promotions, social media optimization and rich media services to SMS marketing, email marketing etc. We emphasise on understanding your business in depth and then suggesting some of the best solutions for digital marketing to an organization.

Your website is a 24X7 global information desk about your business. Almost anyone from a common internet surfer to a prospective client can access this information from anywhere in the world. Therefore it is indispensable that it is running 24X7, performs best for users browsing through it, information provided is correct and fresh and newer elements are added time & again to avoid monotony setting in the minds of the users.

As much as updating website regularly is crucial for a successful online presence, engaging the right skilled brains & hands is critical. Typically website updating and maintenance involves web designer, web animator, software engineer, database administrator, web server administrator and copy writer. Our clients have access to this entire pool of skill-set at nominal prices for keeping their websites alive!

• Content and Imagery Updates on Existing Web-pages
• Addition of static pages
• Developing promotional flash-movies for on-page display
• Designing graphic banners, icons and other visuals appeals
• Website Performance Optimization
• Technical Trouble-shoot and Customer Support

• Man-hour/Quantum based Maintenance
• On-site Maintenance
• Retainer Maintenance Contract